Ever wonder who the main companies are that make up and shape the media, telecoms and internet landscape in Canada? Who owns what?

Where do Google, Facebook and Netflix – the new internet giants — fit alongside other companies that have long had a towering presence across key sectors of the media and telecoms industries in Canada: Bell, Rogers, Shaw, Telus and Quebecor?

Using the Canadian Media Concentration Research Project data to shed light on the answers to these and other questions, we have created a new resource depicting the largest active players in Canada. The result is our new “Canada’s Top Media, Internet and Telecoms Companies by Market Share” poster.

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The poster depicts the seventeen largest telecoms, media and internet companies in Canada on the basis of their revenues in 2014. Together they account for almost 90% of all revenues across the telecoms, media and internet industries. However, just the “Big 5” — Bell, Rogers, Telus, Shaw and Quebecor, in that order — account for nearly three-quarters (73.3%) of all revenues;

The poster also shows which telecoms, media and internet markets these companies have a presence in, the outlets they own, as well as their share of each of the markets they operate in and across the networked mediascape as a whole.

Although there are many highlights, the following stand-out:

  • mobile wireless and internet access are the nucleus – the pipes — around which the big five have built enormous media conglomerates that have a reach across many telecoms, media and internet markets across Canada;
  • US-based internet giants – Google, Facebook and Netflix – are now the 6th, 14th and 16th largest players in Canada, respectively, and their share of all revenues has grown tremendously in the past half-decade or so;
  • the place of well-established traditional media enterprises such as the CBC, Torstar, the Globe and Mail is diminishing while a few new players have been added to the ranks, such as Eastlink and Postmedia.

The poster was created to provide a sense of all the major players and the bits and pieces which make up the complex telecoms, internet and media industries in Canada.

If you would like to purchase a copy of the poster, the cost is $40 for a 24″x36″ and $70 for 33″x55″, please complete the purchase form and submit payment.

I would like to thank the two creative minds behind the posters, Sarah Green and Derek Ellis of SiLK Web Solutions. In addition, I also want to thank the two PH.D. students who have helped pull together the data upon which the poster is built, Lianrui Jia and Ben Klass.

Download the poster here »

Sincerely,

Dwayne Winseck,
Ph.D.Professor, School of Journalism and Communication, Carleton University, Ottawa,
and Director of the Canadian Media Concentration Research Project